The evolution of LifeStraw has been a remarkable journey. It started in 1994 when the Carter Center approached LifeStraw’s parent company, Vestergaard, to develop a filter that could remove Guinea worm larvae from water it was contaminating. Vestergaard designed a cloth filter but then evolved it into a more effective pipe form in 1999. Today, more than 37 million LifeStraw Guinea Worm filters have contributed to the near-eradication of the disease.
Inspired by the impact of the LifeStraw Guinea Worm filter, Vestergaard worked to develop a product that could filter out virtually all of the microbiological contaminants that make water unsafe to drink. The result was LifeStraw technology, introduced in 2005 as a personal “straw-like” filter. It was designed for people in developing countries who don’t have water piped in from municipal sources or other access to safe water and emergency settings following natural disasters when water is contaminated.
Vestergaard recognized that, while the LifeStraw technology was effective for many uses, innovation around product design was important to meet the needs of different groups of people. In 2008, LifeStraw technology was adapted for in-home use and the LifeStraw Family water purifier was developed to purify larger volumes of water.
The LifeStraw portfolio has continued to evolved to include the high-volume LifeStraw Community purifier for institutional settings like schools and clinics (introduced in 2013), the LifeStraw Go refillable water bottle (2014) and LifeStraw Mission, a high-volume, collapsible bag ideal for campsites, group hikes and expeditions launched in 2015.
Today LifeStraw is used in water products and projects in more than 64 countries around the world...but that’s just the beginning. Inspired by the positive health impact LifeStraw can have, Vestergaard will continue to innovate, introducing new LifeStraw products to meet a variety of needs and initiating equally innovative programs to bring them to the people who need them the most.
Vestergaard does business to improve the health and quality of life for people across the globe. The LifeStraw Follow the Liters program, launched in 2014, would contribute to this goal. Under this program, a portion of the proceeds of consumer sales for any LifeStraw product anywhere in the world, goes toward the purchase of LifeStraw Community purifiers which are distributed to schools in developing communities. As a result, each consumer purchase provides one school child in a developing community with safe water for an entire school year.
Head of Marketing
Data & Communications
Head of Program Development
Regional Director - Asia
Head of R&D
Country Director EA
Cause Program Coordinator
Customer Support Administrator
Assistant Supply Chain
Product Performance Validation