Clean Water Across America: A Partnership with LifeStraw and Airstream!


In case you haven't heard yet, we've hit the road this summer with Airstream! That's right, we've partnered with the maker of the iconic "silver bullet" travel trailer  for our "Clean Water Across America" tour. From June through August, we'll be executing a social and cause-focused campaign celebrating outdoor adventure and efforts to protect water as one of our most precious natural resources, while also advocating for a reduction of single-use plastics. The tour will stop at outdoor events, festivals, national parks, and targeted retail locations.

 

LifeStraw x Airstream CWAABrand Ambassadors, Andrea Loeffler (left) and Harry Yuan (right) with #AstridtheAirstream
 
We debuted "Astrid the Airstream" at the GoPro Mountain Games in Vail, CO June 6, with LifeStraw and Airstream brand ambassadors Harry Yuan and Andrea Loeffler. They will drive cross-country for three months in a 25-foot Airstream Flying Cloud. With backgrounds in culinary arts, action sports, and videography, Harry and Andrea will bring pop-up restaurants and beverages incorporating fresh, filtered water acquired from LifeStraw Home water filter pitchers to audiences all across the US. 

 

courtney-kerin_emily-jackson_lifestraw
Courtney Kerin (left) and Emily Jackson (right), fierce whitewater kayakers, at GoPro Mountain Games with their LifeStraws before a practice run
 
Our next big stop is the 6th annual Adventure + Gear Mountain Fest in UT June 28-30. Some additional stops are as follows:

 

  • Jackson Hole, WY
  • Chicago, IL - Outside Experience
  • Grand Rapids, MI
  • Chesterton, IN - Indiana Dunes State Park
  • Lexington, KY
  • Asheville, NC
  • Roanoke, VA
  • Washington, DC - LifeStraw HQ
  • Philadelphia, PA
  • New York, NY
  • Niagara Falls, NY
  • Vermont

 

lifestraw_astrid-the-airstream
Astrid the Airstream!

  

Travel cross-country, including all stops in between, will be documented via social media platforms as well as this blog. Be sure to follow the Clean Water Across America tour by following @lifestraw@airstream_inc, and #CleanWaterAcrossAmerica!  

 

And don't forget to bookmark this page for updates as we follow Harry and Andrea in #AstridtheAirstream this summer!